
Dean Martin
Owner CEO/Interior Designer

Jerry Martin
Owner CFO

Erin Martin
Sales/Flooring Specialist

Steve VanKeuren
Store Manager

Chad Klinge
Sales/Flooring Specialist

Aaron Spence
Warehouse Specialist
Dean Martin
Owner CEO/Interior Designer
Dean started Wheel and Deal Carpets with his dad in 1984. The store only dealt in remnants of carpet and helped to pay for Dean’s tuition at Kendall College of Art and Design. Dean Graduated with a BFA in Interior design in 1989. Wheel and Deal Carpets changed their name to West River Carpets, Inc. and after 32 years of business the store has become a complete flooring and design store. West River Carpets, Inc. is still a family business owned by Dean and his bother Jerry. Dean enjoys traveling, sailing the arts, design work and entertaining family and friends.
Jerry Martin
Owner CFO
Jerry has been co-owner and CFO of West River Carpets, Inc., with his brother Dean, since 1985. Jerry previously served in the US Army and is a strong supporter of veterans. Jerry and his wife Deb have three children and five grandchildren who they love to spend their free time with. Jerry is a longtime supporter of local little league, and both Assumption and Rockford schools. Service is the most important aspect of the business to Jerry. From the moment a customer walks in the door to the completion of installation Jerry will do whatever it takes to make sure we have met and exceeded our customers’ expectations.
Erin Martin
Sales/Flooring Specialist
Erin has been with West River Carpets since 2010. Her focus is on sales and she enjoys helping customers make improvements to their homes. Erin is a graduate of Rockford High School and Michigan State University. She and her husband have two children who keep their family busy. In her free time she enjoys cooking, playing golf, and staying active with her family.
Steve VanKeuren
Store Manager
Steve has been with West River Carpets, Inc. since 1993. He and his wife Pam have three girls and who attend Comstock Park schools and Michigan State University. Steve is a US Navy Veteran and supports all branches of service. He volunteers his time for the Tradewinds Credit Union Board. Steve is committed to customer service and making sure West River Carpets has quality installers who do great work and leave our customers highly satisfied.
Chad Klinge
Sales/Flooring Specialist
Chad has been working for West River Carpets since 2012. Chad Graduated from Sparta and went on to play Soccer at Davenport University. Chad is currently a full time student at Davenport University earning a degree in marketing. Once he earns his degree Chad hopes to have a career in sales. When not working or in school Chad enjoys Mountain biking and playing soccer.
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